Do you know watching the K-League in 27 countries including the U.S., Japan, and China → Korean professional soccer, accelerating globalization...A new overseas business team was also established this year
Do you know watching the K-League in 27 countries including the U.S., Japan, and China → Korean professional soccer, accelerating globalization...A new overseas business team was also established this year
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Soccer is an international sport. No explanation is needed for A-match, and professional players also play in both countries. In Europe, along with the English Premier League, the German Bundesliga, and Spain's Primera Liga, the European Champions League and the Europa League will be merged for one season. In Asia, apart from its own league, the Asian Champions League Elite (ACLE), in which Gwangju FC advanced to the quarterfinals, is also a "war of mercy." The prize money alone amounts to a whopping 10 million U.S. dollars.
The K-League is also becoming more globalized. In the 2025 season, the K-League has sold overseas broadcasting rights to 27 countries including Malaysia, Indonesia, and the U.S., Japan, China, and Australia. The Korea Professional Football League will send broadcasting rights in English (four games per round of K-League 1) directly produced by the countries that purchased the broadcasting rights through satellite. All K-League 1 and 2 matches can be viewed live through K-League TV, an overseas OTT (online video service).
The K-League's "overseas experiment" began in December 2019. Until then, there was no concept of "overseas broadcasting rights." When signing a broadcasting rights contract with a domestic broadcaster, the contract included the right to sell overseas. It was only before the 2020 season that the rights of overseas broadcasting rights were separated and the copyright holder was selected through a bidding process. It signed a five-year contract with "Sportsradar AG," a global sports broadcasting rights distributor.
The timing was exquisite. Ironically, the COVID-19 pandemic had an opportunity. Overseas sales of broadcasting rights have shown robust performance. With the establishment of a media center by the Korea Professional League, the K-League has also opened a new chapter in the broadcasting market. It started sending satellite transmissions to countries where broadcasting rights were purchased by applying English subtitles and commentary for two games per round of the K-League. At that time, the K-League first opened (May 8, 2020) at a time when leagues around the world were suspended or the opening was postponed due to the COVID-19 pandemic. The number of viewers worldwide in six games in the first round of the K-League 1 reached 15.548 million. During the 2020 season, broadcasting rights were sold to a total of 43 countries, and the cumulative total number of viewers was 58.18 million.
The possibility of K-League contents in overseas markets has been confirmed. The Korea Professional Federation launched "K-League TV," an OTT platform exclusively for K-League contents for overseas viewers in 2021. It is available free of charge from all over the world except for countries where broadcasting rights are purchased. In 2023, the exclusive sales contract for K-League broadcasting rights with Sports Radar was extended until 2027. 메이저사이트
It has taken a step forward this year. The Korea Professional Federation has established an "overseas business team" exclusively responsible for related tasks to expand overseas markets. The plan is to aggressively promote K-League's overseas expansion by expanding overseas online and offline marketing. In order to attract sponsorships overseas, the company is improving graphic quality and increasing advertising revenue by inserting graphic virtual advertisements in English broadcasting and introducing high-quality virtual advertisement software used in major European leagues. It also plans to collaborate with global agencies to attract sponsorships.